In recent years kinetic typography -or moving type- videos have taken off in popularity. It seems that almost every major artist is releasing a lyric video in anticipation of their more official video debuts. Katy Perry, Rihanna, and Ke$ha are just a few artists who have hopped on the lyric-video bandwagon. Designers have also set type to films' most memorable monologues from movies like Fight Club, Pulp Fiction, Full Metal Jacket and the Batman Trilogy.

Kinetic typography is a form of animation that centers mostly on moving type. When done properly, these animations can be incredibly complex. Designers have to be meticulous, getting every word to pop up in sync with the narration. Command of the overall design layout is also important to know how you want text to flow, what direction you want the type to move in and what orientation the type will present itself in. What really makes kinetic typography work, is how the designers capture the feel of their subject by adding those subtle symbols. It engages the audience in a way that connects words to emotions. Below I have put some of my favorite kinetic typography videos from the past few years.

Shop Vac by Johnathan Coulton

David Guetta- Turn Me On (ft. Nicki Minaj)

Fight Club Rules

UKF Dubstep Tutorial

The Social Network- Full Attention Scene