Having studied politics and now working in politics professionally, I am always interested in how the two seemingly unrelated fields intersect. As our President is inaugurated for a second term, I decided to take a look back at the Obama campaign logo. The blue "o" featuring three red stripes is often regarded as one of the most successful political logos of this design era. In a 2008 interview by VSA Partners, Inc., Sol Sender, who spearheaded the logo development for the 2008 campaign, discusses the design process.
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